Description

Students dive deeper into marketing strategies, customer engagement, and the fundamentals of e-commerce in today’s digital world.

Key Learning Outcomes:

• Advanced marketing strategies (social media concepts, branding)
• Understanding e-commerce platforms and online selling
• Customer service excellence and relationship building
• Competitive analysis and market positioning
• Financial literacy (budgeting, profit margins, reinvestment)
• Digital marketing basics
• Sustainability in business operations

Hands-On Activities:

• Launching products in the online marketplace
• Creating comprehensive marketing campaigns
• Developing brand identity and messaging
• Managing online and physical storefronts
• Analyzing sales data and customer feedback
• Presenting business results and learnings