Description

Students become entrepreneurial leaders, tackling complex business challenges and exploring advanced concepts in digital commerce and sustainability.

Key Learning Outcomes:

• Entrepreneurial leadership and vision development
• Advanced digital marketing (SEO, content marketing, analytics)
• E-commerce optimization and customer journey mapping
• Sustainable and socially responsible business models
• Financial management and investment decisions
• Scaling strategies and growth planning
• Risk management and problem-solving
• Professional networking and partnerships

Hands-On Activities:

• Developing innovative business solutions
• Creating sophisticated digital marketing strategies
• Operating advanced e-commerce operations
• Building sustainable business models
• Mentoring younger entrepreneurs
• Negotiating partnerships and collaborations
• Delivering professional investor-style pitches
• Running full-cycle business operations